Wednesday, August 13th at 1pm Central Time

Join Chris Tilson, co-founder of Goose and VP of Operations at The Kennel at Arbor Lane, to learn the art of creating irresistible offers for pet care businesses and improving your online sales strategy. With 60 years of family business experience, Chris will share strategies to design, price, and promote daycare, boarding, and grooming services while also showing you how to merchandise these services effectively online. Discover how psychological principles like anchoring and the decoy effect can enhance customer perception, both in-person and through your website. Get practical tips on bundling services, using add-ons, leveraging dynamic pricing, and optimizing your online presence to attract and convert more customers. Real-world examples will illustrate effective strategies and common pitfalls to avoid.